“I’ve been a fanboy of ‘Accidental Genius’ and the genius of Mark Levy for five years now, and I couldn’t work without these ideas.”ĭavid Meerman Scott, author of “The New Rules of Marketing & PR”Ĭhris Brogan (via Twitter), co-author of “Trust Agents” and author of “Social Media 101” Although Levy originally taught freewriting as a private brainstorming technique, over the years he and his clients have found that, with some tweaking, it’s a great way to generate content for books, articles, and other thought leadership pieces. He also includes fifteen problem-solving and creativity-stimulating principles you can use if you need more firepower-seven of which are new to this edition-and stories of problems he and others have solved through freewriting.Īlso new to this edition: an extensive section on how to refine your freewriting into something you can share with the world. Levy shares six freewriting secrets designed to knock out your editor and let your genius run free. You’ll now be able to think more honestly and resourcefully than before, and will generate breakthrough ideas and solutions that you couldn’t have created any other way. Your internal editor won’t be able to keep up with your output, and will be temporarily shunted into the background.
But what happens when we encounter problems where such conventional thinking fails us? How to get unstuck?įor Mark Levy, the answer is freewriting, a technique he’s used for years to solve all types of business problems, and generate ideas for books, articles and blog posts.įreewriting is deceptively simple: Start writing as fast as you can, for as long as you can, about a subject you care deeply about, while ignoring the standard rules of grammar and spelling. That’s because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and so that we fit into society. When it comes to creating ideas, we hold ourselves back.
Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content
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